To convince organizations to pursue new digital strategies, you must first assure legal and regulatory approval. Everyone digests information differently and have different preferences on how they like to receive information and learn. part of the tasks assigned to medical affairs. Jamie L. Weiss - Head of Global Publications, Global Medical Affairs LEO Pharma. Ritam Priya - Vice President and RegulatoryNOCIMED. Without a physical presence, HCPs must find new ways to have a virtual interaction that is still meaningful. COVID-19 ANNOUNCEMENT: During this unprecedented time, we honor the doctors, nurses, first responders, clinicians, healthcare read more Job DescriptionPosition PurposeReporting to the AVP - Head of Digital/Information Management, the…See this and similar jobs on LinkedIn. In the post-COVID era, physician practice patterns in largely outpatient settings have shifted focus to maximizing clinical hours in an effort to maintain income leaving healthcare providers less time and patience to learn new technology or new medical information. Moreover, content should clearly be high quality and unbiased, because these characteristics drive trust and adoption. Achieving corporate strategic goals in medical affairs requires a deep knowledge of medical affairs best practices, compliance and global variations of expectations. The pharmaceutical industry must rise to new challenges, market access, value-based Learn More >, Indegene Digital Summit Virtual 2020 | A Multi-week, Virtual Symposium for pharma & biotech. However, the ability to execute the basic tasks well remains a prerequisite for internal . Examine how Medical Affairs can help act as a strategic partner and shape the trajectory of the Digital Therapeutics pipeline and life-cycle. Help medical affairs organizations embrace technology and innovation through a digital and data-driven model to further unlock growth and maximize impact across internal and external engagements. In-person communication and engagement is moving towards being replaced by online platforms. Traditionally, thought leaders were tracked by looking at publications. In the case of a conference cancellation, DGE’s liability is limited to refund conference registration fee only. Increased scientific, clinical, regulatory, and payer requirements to demonstrate clinical value and product differentiation in increasingly well-established therapeutic areas heightens the demand for an evidence package that clearly fulfills … INCREASING CUSTOMER ENGAGEMENT THROUGH DIGITAL MEDICAL STRATEGIES: CASE STUDY IN ESTABLISHING EXTERNAL MEDICAL AFFAIRS PORTALS AND CHATBOTS Divyesh J. Khetia, PharmD, MBA - Head, Global Medical Information Medical Affairs GSK 4:00 PM – 4:45 PM INCORPORATING HEOR INTO THE MEDICAL AFFAIRS STRATEGY Apply to Program Officer, Program Manager, US Commercial Country Lead and more! Instant Insights offers you a digest of vital knowledge and practical Executive Insights Transforming the Medical Affairs Function was written by Pierre Jacquet and Christian Seiffert, Partners, and Sej Brar, a Principal.Pierre is based in Boston, Christian is based in Munich and Sej is based in London. MODERATOR:Sherin Al-Safadi - Global Medical Affairs Strategy Lead, OncologyBAYER PHARMACEUTICALS, Tyke White - Vice President, Scientific Engagement and Medical InformationALKERMES, Svetlana Pidasheva - Senior Director, Scientific AffairsAXCELLA, Elizabeth Pash - Vice President, Medical AffairsGELESIS. Medical affairs needs to expand its focus beyond KOLs to drive interactions with a wider range of HCPs. This requires careful consideration and planning around the use of communications, publications, education and digital services. David Pudwill - Senior Director, Regulatory AffairsCONVATEC, Doreen Morgan - Vice President, Global RegulatoryMESOBLAST, Lee Severson - Associate Director, Global Regulatory Lead, Global Product StrategyCSL BEHRING. Affairs department Medical Affairs employees are “people who have strong data analysis skills and have the ability to communicate that data with other functions in the clinical development process,” said a respondent from a Top 10 pharma company The value in a Medical Affairs employee is then the blend of medical/clinical familiarity Fast forward and medical affairs now encompasses strategy, safety, communications, post-launch trials, field teams and much more – a sort of command central of pharma. Medical affairs teams are accustomed to in-person interactions, and these team members need to upskill and stay relevant to the new channels utilized by consumers. TMAC Advisors provide extensive medical affairs consulting expertise to create customized, innovative solutions for your project-specific needs. Medical affairs leaders will be able to use the research results to develop digital transformation plans, secure resourcing, and identify small and big opportunities. It was between these separating tectonic plates Indegene helps global healthcare organizations address complex challenges by seamlessly integrating analytics, technology, operations and medical expertise. These sites are becoming more prevalent in reaching out to consumers and other HCPs. Without a strong medical affairs function your commercial strategy is like trying to drive a car without an engine. Contact us directly for pricing. MODERATOR: Alyson Evans - Associate Director/MSLBIOHAVEN PHARMACEUTICALS, Jennifer Guzman - Senior Director, Medical Affairs StrategyHELIXMITH, Ana Bozas - Associate Director, Global Medical CommunicationsAKCEA THERAPEUTICS, Alyson Evans - Associate Director/MSLBIOHAVEN PHARMACEUTICALS. the full range of channels and formats available. The Medical Affairs Digital Strategy Council, sponsored by Indegene, helps medical affairs organizations embrace technology and innovation to unlock growth and … Kunj Gohill - Director, Digital Strategy Lead, Digital Medical Affairs NOVARTIS. Social media has an enormous user base that can be targeted by the healthcare market. Medical education is rapidly shifting from in-person classes to increase the accessibility of information digitally. The registration fee, less the administrative charge can be credited toward another DGE conference of similar value (registration must be received within 12 months of the event from which you cancel). Doing this virtually has changed this type of exchange. With our dedication to address the most pressing issues, the Medical Affairs Congress, taking place December 1 - 3, has undergone a timely transformation, moving to an all-digital format and offering attendees the ability to He has also served in leadership roles for several observational registries focusing upon the treatment and outcomes of patients with cardiovascular disease and has served as the Director of the DCRI Clinical Research Fellowship since 2010. trust and credibility of the Medical Affairs function. We conduct a digital situation analysis and begin to monitor and identify trends, phenomena, values and attitudes around the world. Nami Pandit - Global Medical Affairs DirectorSANOFI GENZYME. Medical affairs leaders will be able to use the research results to develop digital transformation plans, secure resourcing, and identify small and big opportunities. 3 Tower Center Blvd.East Brunswick, NJ 08816 (732) 828-2000. It is crucial to showcase that the cost of investing is worth the outcome. As a healthcare business, you probably know that keeping up with digital transformation in healthcare can feel overwhelming. With offices in the US, Canada, UK, China, India, and Australia, Indegene can partner globally with clients; leverage a global talent pool of clinicians, technologists, domain experts, and business process specialists; deploy global infrastructure and proprietary IP assets; and harness global healthcare knowledge to solve complex industry challenges. Medical Affairs A study by Best Practices, a management consultancy, shows that nearly 89% of pharma players in India have a dedicated MA team . Regulatory. part of the tasks assigned to medical affairs. With costs at an all-time high and revenue decreasing, securing buy-in for new digital tools and strategies may seem like a daunting task. ... strategy and innovation throughout the entire product life cycle. Tanja Bosshard Becker ( firstname.lastname@example.org ) is principal and Clifford Hall ( email@example.com ) is MD/subject matter expert at specialist healthcare consultancy Executive Insight While the research studies talk about the trends in stakeholder management, the live sessions bring together senior leaders of the industry in an interactive setting to discuss key challenges facing the industry, to share experiences and to brainstorm ideas and solutions to drive better health and business outcomes. In order to convince organizations to adopt and invest in new digital tools and strategies, they must ensure that it is approved by legal and regulatory. The digital landscape of healthcare has accelerated due to Covid-19. Martina Cartwright - Senior Director, Medical AffairsCASSIOPEA. Once voucher has been redeemed, no additional changes may be made. Join us for the opportunity to participate in an interactive meeting that will help to identify best practices when implementing a digital strategy within your medical affairs team. Move your Medical Affairs team to the forefront and join the. There is an evolving opportunity for innovative technological solutions in diagnostic testing that can impact both patients and providers. 0 Shopping Cart … Mary Alice is currently Principle/Consultant with Medical Innovations and Insights, LLC providing Medical Affairs consulting services for organizations seeking to develop best-in-class Medical Affairs teams and patient-centric practices. The healthcare ecosystem is dynamic and being transformed with the latest tech solutions. More than ever before, medical affairs teams are looking for ways to engage digitally with customers both by creating and utilizing existing tools and platforms. Medical Affairs sees its main role as an internal and external information source Marketing believes the primary role of Medical Affairs is to support the brand with scientific information Develop brand messaging from science and involve Medical Affairs to obtain buy-in Educate Medical Affairs on brand strategy to inform For the 2nd Annual ACMA/DGE Digital Strategy & Innovation for Medical Affairs Summit, we’ve partnered with the brightest in the industry to build a program that focuses on the cultural digital transformation in medical affairs. Medical Affairs Professional Society (MAPS) - Find your next career at MAPS Career Center. A key example is health economics and outcomes research. Fmr. This will include data generation, data analysis and interpretation, medical Check back frequently as new jobs are posted every day. By Mary Alice Dwyer and Sameer Lal, Medical Affairs Digital Strategy Council The COVID-19 pandemic has put the spotlight on the vital role that functions such as medical information play within an organization at the time of a crisis. Medical affairs teams need to align a strategy to communicate the value of these tools to their organizations. Millennials are currently the largest segment of the workforce and are rapidly changing the face of healthcare. PHARMAFUTURE ™ (www.pharmafuture.org) is a global thought-leadership forum for senior pharmaceutical executives through industry research and interactive sessions. Ajit Kulkarni - former Senior Medical ScientistGilead Sciences. 2,816 Medical Affair Strategy Lead jobs available on Indeed.com. The importance of Medical Affairs has increased dramatically over the past few years from a supporting, reactive function to a central, strategic, customer-facing one. The challenge is determining how to align these tools and strategies with regulatory to stay in compliance. Managing Director, Life Sciences Strategy and Operations, R&D PracticeDeloitte, General Counsel & Chief Privacy OfficerDoctor on Demand, Charles Makin - Global Head, Real World Evidence StrategyBIOGEN. Dr. Matthew T. Roe has been a faculty member at Duke University School of Medine and the Duke Clinical Research Institute (DCRI) since 1999. Many medical affairs teams underestimate the value of the data that they create and consume. Virtual conferences are more time-efficient for HCPs who are busy. Securing meetings in a virtual setting has its own set of challenges in comparison to meeting in person. Furthermore, medical affairs … This can be particularly challenging in the small to mid-sized company where resources are limited in both access to software tools and platforms and dedicated personnel to manage and maintain the communication efforts. Summarizing over 20+ research interviews with leaders from the council, download this whitepaper to learn more. Let the experts in Medical Affairs take your organization to the next level. They will soon have the strongest purchasing power of any generation. Medical Affairs need to stablish a Medical Strategy that relies on four core responsibilities. Covid-19 will eventually come to an end but there are many digital tools that are here to stay. Learn to transform your medical affairs department, implement progressive policies, push patient centricity, and determine what it takes to demonstrate value to internal and external stakeholders in a digital era. Baker Tilly works with medical device, pharmaceutical and other life sciences organizations in developing and executing their medical affairs strategy and therapeutic area platform. In the event you are unable to attend, you may transfer your registration to a colleague within your organization within 3 business days of the start date of the event. With pioneering experience in medical affairs operations, Pharma Initiatives helps our clients achieve their medical affairs goals efficiently, compliantly and measurably. The same strategy should be applied to many other functions as well. Does medical affairs consider the needs of all relevant external stakeholders in its strategy and activities (including payers and policy makers)? A common pitfall for medical affairs is that there is too much focus on channels and too little focus on content strategy—content must be the cornerstone of every digital strategy with digital channels being the enabling tool. “As part of our new business model, which puts Medical staff increasingly at the forefront of HCP Edmond Kim - Global MCC Director, Medical CommunicationsAMGEN, Global Head, Real World Evidence Strategy, Director of Digital Innovation, Global Commercial Strategy and Operations, Executive Director, Medical Affairs Strategy, Associate Director, Global Regulatory Lead, Global Product Strategy, Senior Scientific Affairs Manager, Next Generation Sequencing, Senior Director, Global Scientific Affairs, Senior Director, Medical Affairs Strategy, Associate Director, Global Medical Communications, Associate Director, Data Science Lead, Global Medical Affairs, Associate Director, Medical Science Liaison, Oncology, Vice President, Scientific Engagement and Medical Information, Global Medical Affairs Strategy Lead, Oncology, Director, Digital Strategy Lead, Digital Medical Affairs, Senior Vice President and Head, Medical and Scientific Affairs, Senior Clinical Specialist, Pharmacogenomics, Medical Affairs, Director of Medical Education and Medical Affairs, Global MCC Director, Medical Communications, Head of Global Publications, Global Medical Affairs, Scientific Engagement & Medical Digital Lead. Our experts support the expanding role of medical affairs and brand commercialization from the rarest diseases to the blockbuster brands and large disease franchises. Medical Affairs is a key stakeholder in driving digital solutions. All DGE programs are subject to change, we reserve the right to alter all programs without prior notice. The Strategic e-Medical Affairs Course by Ben Harbour Learn to design a digital innovation strategy for Medical Affairs – Grasp the full power and trends of the whole spectrum of digital tactics that affect physicians and patients – Learn how to optimise the mix of tactics and to measure their business impact. Medical Affairs organizations have an unprecedented opportunity to play a much more strategic role in the delivery of patient outcomes. Old Line State (8) Commonwealth Of Massachusetts (6) Tar Heel State (5) Garden State (5) Wolverine State (2) Page 1 of 4 pages . In the age of all things digital, medical and scientific affairs organizations must consistently evolve their communication strategies to be able to continue to engage and improve their ability to attract and communicate with Key Opinion Leaders and Thought Leaders in their field. A key example is health economics and outcomes research. Kunj Gohill - Director, Digital Strategy Lead, Digital Medical AffairsNOVARTIS, Jamie L. Weiss - Head of Global Publications, Global Medical AffairsLEO Pharma. Transforming Traditional Medical Affairs to Launch the Next Generation of Breakthrough Gene Therapy Products Skip to content February 9-11, 2021 8am-6pm EST 100% Digital Menu Home About About Event Why Choose Us? A digital strategy lays the foundation We start by developing a digital strategy in which we jointly formulate the goals and expectations of your digital communication. Understand the audience you want to reach, how they learn in the digital age, and how to increase their engagement via digital content. To learn more, log on to: www.indegene.com, Embracing A Customer-Centric Mindset in Medical Affairs. Becky Winslow - Senior Clinical Specialist, Pharmacogenomics, Medical AffairsADMERA HEALTH, Marissa Caputo - Director of Medical Education and Medical AffairsCORINDUS VASCULAR ROBOTICS. Any price differential must be paid when redeeming a voucher. It plays a leadership role in implementing cutting-edge medical, scientific, and patient-centered insights & solutions that drive strategy and innovation in healthcare. Medical Affairs can also help verify product messages related to claims and findings that do not require FDA approval, such Another trend of the digital transformation in healthcare is companies collecting their own health data from medical devices, including wearable technology. Over the last 7 years PHARMAFUTURE ™ has become a highly regarded platform for open and thought provoking studies and exchange of views among people who are entrusted with key strategic decisions within the pharma industry. MAPS Chair, Executive Program Committee As digital technologies transform drug development and marketing, companies that reinvent medical affairs can build competitive advantage in a rapidly changing pharma landscape. The expanding market landscape creates a broad spectrum of information leaving HCPs to determine the best resources for their needs. How can medical affairs digital leaders identify and implement a working, fit-for-future digital strategy? Indegene works with over 100 global customers including pharmaceutical and bio-tech companies, medical device manufacturers, life science organizations, health plans, health systems, ACOs and provider organizations. How to design a multi-channel innovation strategy for Medical Affairs (MA) in 6 steps. As described in the book Understanding Pharma: The Professional’s Guide to How Pharmaceutical and Biotech Companies Really Work, when a drug emerges from clinical development and is on the cusp of commercialization, Medical Affairs will lead the effort to explain to potential healthcare prescribers the real-world applications of the drug through the dissemination of unbiased … Technology Strategy 2020 provides overarching guidance on the way technology is provided to assist decisions regarding the design, delivery and sustainability of the Department of Immigration and Border Protection’s futureIt is, . The Digital Innovation & Strategy for Medical Affairs Summit will bring together decision makers and health innovators to discuss challenges the medical affairs community faces. No refunds will be issued less than 30 days prior to the event. How do you secure meetings with KOLs virtually? The members of the Indegene PharmaFuture™ Medical Affairs Digital Strategy Council, a platform dedicated to the open exchange of insights and ideas among senior pharma leaders, held their first meeting in New York on May 7, 2019. The pandemic has shown how Medical Affairs can rise to the challenge and take a leadership … As the impact of medical affairs activities on the commercial success of new pharmaceuticals has increased dramatically, all medical affairs executives will benefit from this course. Similarly, digital technologies have produced a host of potential tools to improve adherence. AstraZeneca. Expertise to deliver innovative medical Affairs teams underestimate the value of these factors necessarily push medical Affairs help! ) in 6 steps high and revenue decreasing, securing buy-in for new digital strategies you. Affairs goals efficiently, compliantly and measurably 6 steps are consistent with the latest tech solutions new ways to a... 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